..rasytojai: blogas (sent 22/04/2008 20:13)

Labas,

Su vienais bendraujame kas dieną, su kitais – rečiau, su trečiais bendravimas nutrūko net neprasidėjęs. Ačiū visiems, kurie siuntė email, norėdami Gauminai rašyti tekstą. Tada žmones suradome greitai, kai kurių net neinformavę, kad esate stiprus kandidatas. Dabar viską darome kitaip. Turime naują užduotį. Gaumina eina į Vakarus ir kuria savo blogą. Kas bus jo rašytojai – neaišku. Bet paaiškės jau greitai. Skaitykite užduotį – ją siunčiu visiems, kurie kada buvo siuntę email dėl darbo. Konkurencija didelė, bet manau, kad verta. Ačiū dar kartą, nepriklausomai nuo to ar dalyvaujate.

Apie blogą:

Tikslas: case studžiai, kurie veikia. Atvarai į blogą, sužinai, ką gero xebrytė jau padarė webe ir pritaikai pas save.

Skaitytojas: reklamos agentūros; marketingo departamento žmonės (IE ir UK)

Bandomoji užduotis!:

1. 5 taisyklės, kaip rašyti blogo postą
2. Blogo postas apie:

- Prekių ženklų komunikaciją Facebook‘e (arba)

- Kaip webu pasinaudoja bažnyčia?

Kalba: lietuvių arba anglų pasirinktinai.

jei gali varyt angliškai, tai varyk angliškai

Deadline: 5dienis 12h dienos

Stilius: tavo

Kaip vyksta: Vienintelis atrankos kriterijus yra stiprus ,,content‘as“, o ne lytis, amžius, tautybė, diplomų, auksinių dantų, keismažodžių ar košmarų skaičius. Iš visų variantų atsirinksime 3. 1dienį ryte jau žinosite, ką ir aptarsime detales (apmokėjimą, kiek per savaitę išeina rašyti etc)

Klausimai/idėjos/košmarai:

Email ir tel. žemiau. Skambinti galima ir po 18h.

P.S.:

Jei turi draugą, kuriam įdomu, gali persiųsti ir jam. Jums skelbiu anksčiau nei blogams ar laikraščiams.

Linkėjimai,

Goda Januškevičiūtė Viešųjų ryšių atstovė www.gaumina.lt

re: to Goda

Rasysiu sveplai - rasysiu is darbo, rasysiu tik ka perskaites Jusu laiska. Zinau - nelaiku, darbu milijonai ir nieko nespeju. Bet vistiek rasau.

Pirmiausia - dekui, kad siuntet ir atleiskit, kad laiku to siuntinio negavau - buciau paruoses kai ka stipriau ir ispudingiau, o dabar.. kelios minutes tik laisvos. tik tak.

...........................

Kadangi viskas sukasi apie Bloga, meciau informacija i siuos laikinus remus. Blogo virsuje (ar apacioje) - tavo, Goda, laiskas - o uzduociu sprendimai - naujuose bloguose. Linkiu nepasiklyst, ir nepeikt del apimties.
Tiesiog nespeju.. :)

Beje rasysiu angliskai.

...........................

5 keys to make a blog for one-trouser.

1. A value of the blog: the content you create for Blog - is the most important to your visitors - what is the Blog about and what he can find here useful: is it some camera tips how to improve your picture quality, or is it the review of the hottest party in your town, or even how short Britney's hair are. How do you know what has a value? Just put yourself in the shoes of your reader..
2. be Informative: stay on current news and always double check the facts you`re up to. Be fresh, be ready and stay puts as the stream of media today is very heavy, fast and overloaded.
3. have a schedule: the outdated content of the blog is least what visitor want to see - they will behave like runaway minors searching in similar content with the update frequency to satisfy them.
4. be simple: Keep your posts and blog entries clear and easy to understand. Sometimes a little explanation goes a long way.
5. store and archives: oh yes, this may score a lot to your blog, if you keep archiving your information - there always be someone who may dig in the past.
   

prekių ženklų komunikacija Facebook‘e [en]

I remember one late friday night I was listening for Fabio show on BBC Radio
1, when I heard the "FACEBOOK" term for the very first time. Fabio was joking with
LTJ Bukem that Facebook has disabled his page because of too many fans
subscription to his created group.
"After being reviewed and discussed with only coins and advantages about the social network on the national radio, how dare Mark Zuckerberg (creator)
disable my Facebook??" : -Fabio complained on live-air.

Next morning I hopped into Facebook myself, joined Fabio group (yes,
after yesterday`s show it was alive again!) and discovered how really strong (over 65 million users) social website is and how deep the project goes into the rabits hole..

Lets start from a simple fact - all 65 million people have trusted their social information: their lives, community, likes and dislikes, atitude, well.. everything to USA company they know nothing about! I bet everyone knows how big is the value of information nowadays, and how powerfull may be the ones who have this source in their accounts. According to Thomas Hodgkinson (well known british writer and anarchist), project Facebook is wealthy financed by a group of Silicon Valley capitalists - well planned and organised to spread into the world.

So can they earn any money from friendship and relations between human beings? Or it is possible to create such a strong community without borders and walls, which spends most of their time in the virtual world, and then easilly sell "Coca-cola" for them.

Now let me ask you a question: do you use Facebook? All those applications and surveys, groups and links all over the place.. "Are you sexy?", "What is your favorite dish" etc - i bet you noticed - they are full of inteligent advertisements. Facebook and ads behind it can choose the target by age, gender, location, interests, and many more and they do that so easy..
Apple would know for sure that you want a silver Nano iPOD and send some sweet promotions to buy one - won`t you pay any interest into it?

Believe it or not - i`ve just opened my Facebook profile and on the left corner of it noticed ad presenting lithuanian project.. Arrgh - if its not so late, i would definetely click it..