prekių ženklų komunikacija Facebook‘e [en]

I remember one late friday night I was listening for Fabio show on BBC Radio
1, when I heard the "FACEBOOK" term for the very first time. Fabio was joking with
LTJ Bukem that Facebook has disabled his page because of too many fans
subscription to his created group.
"After being reviewed and discussed with only coins and advantages about the social network on the national radio, how dare Mark Zuckerberg (creator)
disable my Facebook??" : -Fabio complained on live-air.

Next morning I hopped into Facebook myself, joined Fabio group (yes,
after yesterday`s show it was alive again!) and discovered how really strong (over 65 million users) social website is and how deep the project goes into the rabits hole..

Lets start from a simple fact - all 65 million people have trusted their social information: their lives, community, likes and dislikes, atitude, well.. everything to USA company they know nothing about! I bet everyone knows how big is the value of information nowadays, and how powerfull may be the ones who have this source in their accounts. According to Thomas Hodgkinson (well known british writer and anarchist), project Facebook is wealthy financed by a group of Silicon Valley capitalists - well planned and organised to spread into the world.

So can they earn any money from friendship and relations between human beings? Or it is possible to create such a strong community without borders and walls, which spends most of their time in the virtual world, and then easilly sell "Coca-cola" for them.

Now let me ask you a question: do you use Facebook? All those applications and surveys, groups and links all over the place.. "Are you sexy?", "What is your favorite dish" etc - i bet you noticed - they are full of inteligent advertisements. Facebook and ads behind it can choose the target by age, gender, location, interests, and many more and they do that so easy..
Apple would know for sure that you want a silver Nano iPOD and send some sweet promotions to buy one - won`t you pay any interest into it?

Believe it or not - i`ve just opened my Facebook profile and on the left corner of it noticed ad presenting lithuanian project.. Arrgh - if its not so late, i would definetely click it..